GSAR Marketing | MITM Events and Convenco Incentive Solutions form part of the Grupo Convenco, a business group dedicated to the tourism industry since 1974 – the first incentive house established in Spain.

Established in 1982, GSAR Marketing is a global company of sales, marketing, and communication, specialized in representing international companies pertaining to the tourism industry. Our objective is to promote and organize sales seminars, product launches and presentations, workshops, and international tradeshows worldwide.

GSAR Marketing has represented, exceeding all expectations, companies such as Braniff, MGM Grand Air, Tristar, Reno Air, Frontier Airlines, American Airlines, Othon Hotels of Brazil, Hawaiian Pacific Hotels, Hawaii, Saddlebrook Golf and Tennis Resort, Florida, Hawaiiann Air, Taca Group, Copa Airlines, Aero California…

Pioneers in the organization of MICE B2B tradeshows around the world. Since 1997, we have organized a total of 62 tradeshows in 38 cities across 18 countries, and we continue to be at the forefront of the sector. Since its inception, MITM Events has contributed to the development, growth, and positioning of numerous destinations in both MICE and Cultural sectors.

Our portfolio contains more than 200 international events, among them 56 international tradeshows. MITM Europe is the oldest international MICE tradeshow in Europe and the Mediterranean, taking place since 1997. From the 2000 onwards, MITM Americas, the oldest international MICE tradeshow in the Americas and the Caribbean. In 2007, CULTOURFAIR is born, the only international tradeshow geared towards cultural, oenological, religious and heritage tourism. 

Since 2018, MITM Events has become the creator of Fitur MICE, Fitur’s section dedicated to meetings, incentives, congresses, and events, becoming the benchmark in the industry, having organized the 2019, 2020, 2021, and 2022 editions.

In 2020, IBEA is established, the Iberoamerican Association for the Diffusion of Culture and Gastronomy, the meeting-point of art, tourism, and gastronomy. IBEA is a project of proximity, born to enhance social and cultural development, with sustainability in the region as a key principle. 

The MITM System developes an exceptional networking program during the event, allowing participants to foster strong business ties. Direct contact among all participants is guaranteed.

Buyers are executives from international companies, carefully selected, with strong decision power and business potential.

The quality of attending buyers allows appointment agendas to be completed up to 99,99%, ensuring a return of the investment.