The 12th edition of CULTOURFAIR  – the only international B2B tradeshow worldwide specialized in premium Cultural and MICE tourism – has the support and sponsorship of Sevilla City Office.

CULTOURFAIR aims to position high standing cultural tourism and to this purpose selects 50 premium buyers – decision making directors and executives – specialized in: luxury travel, events (sports, musical, wine, gourmet, etc.), MICE, city-breaks, heritage, gastronomy, folklore, religious, etc.

The program for the event offers an agenda of up to 30 preestablished appointments with rigorously selected buyers. The workdays are completed with a high-standing networking program, boosting contact between all participants and fostering business-links, thus guaranteeing a return on investment.

CULTOURFAIR has taken place in nine cities across five countries, its latest edition was held in Oviedo in 2024, rated by all its participants as a resounding success in organization, ROI and quality, becoming a must-attend event and one of the leading international fairs in the sector. Said edition was hosted in Las Caldas Villa Termal by Blau Hotels, the oldest royal bathhouse in Spain, where over 2,000 business meetings were conducted with an estimated medium to long-term economic impact of 200 million euros.

In the words of its participants:

Turisme Comunitat Valenciana, María Ruiz Arévalo: "First of all, congratulations on the perfect organization. Well done, everything worked very smoothly. Regarding the meetings, the same. There was a lot of interest, and the buyers showed a very high level. We are very satisfied with our participation."

Royal Hideaway Luxury Hotels & Resorts, Elena Vejega: "Congratulations on the excellent organization of the fair. It has been a pleasure. I hope to meet with you again next year!"

Visit Argentina, Lucianna Sola: "Congratulations on the event! The return was excellent; may the successes continue."