The oldest international MICE B2B tradeshow in Europe returns to Madrid, from the 19th to the 1st of January, 2025, at Hotel Meliá Castilla, sponsor and host of the event. 

¡Save the date for the most important meeting pre-Fitur!

MITM Europe – MICE & Business –has taken place in twenty-one cities across eight countries, and gathers around 120 participants hailing from 25 countries, exclusively directors and executives of corporate companies, incentive agencies, international associations, event planners, congress organizers, luxury agencias, and tour operators with a MICE focus.

The program for the event offers an agenda of up to 30 preestablished appointments accompanied with a high-impact networking program, promoting contact between all participants and fostering business-links, thus guaranteeing a return on investment.

MITM Europe trusted partners:

Comunidad de Madrid, Raquel González "It is a very interesting event; it allows us to bring together and promote the destination. I am happy to have participated, as I made valuable contacts that enabled me to directly promote the value Madrid has to offer."

Hotel Riu Plaza de España, Carlos Descotte: "This is fantastic. In just two days, you have the opportunity to meet a lot of people and showcase your product."

MTS Globe, Ricardo Zotti: "There is passion, there is emotion, there is a connection between buyers and sellers."